Privacy Policy

1. Personal data we may collect

We consider personal data to be all information that directly or indirectly identifies an individual, or that can be reasonably associated with that individual.

Depending on how you interact with Noon Seven, we may collect and process the following categories of data:

Identification and contact data

May include:

• first name;
• last name;
• billing address;
• delivery address;
• email address;
• phone number.

Payment-related data

May include information related to:

• payment method;
• credit or debit card;
• payment confirmation;
• transaction details;
• other information necessary to process the purchase.

Certain financial information may be processed directly by our payment providers and therefore not directly stored by Noon Seven.

Account data

If we enable customer account creation, we may process information such as:

• username;
• password or authentication credentials;
• preferences;
• account settings;
• account history.

Purchase-related data

We may collect information about:

• products viewed;
• products added to cart;
• products added to favourites;
• orders placed;
• returns;
• exchanges;
• cancellations;
• purchase history.

Communications with Noon Seven

When you contact us, we may store the information you provide during the communication, including support requests, product inquiries, orders, or other matters related to our services.

Technical and device information

We may automatically collect certain information, such as:

• IP address;
• device type;
• browser used;
• operating system;
• network information;
• electronic identifiers;
• technical data related to website usage.

Usage information

We may also collect information about how you use our website, including pages visited, products viewed, interactions made, and navigation-related information.

2. How we obtain your data

Personal data may be obtained through different sources.

Directly from you

For example, when you:

• make a purchase;
• create an account;
• subscribe to communications;
• fill out a form;
• request support;
• contact us;
• voluntarily provide information through our website.

Automatically

Some information may be collected automatically when you use the website, through cookies, similar technologies, and information transmitted by your device or browser.

Through our service providers

We may receive data from companies that provide services necessary for the store's operation, including payment processing, logistics, data analysis, marketing, and technological infrastructure.

Through partners and third parties

In certain situations, we may receive information from business partners or other third parties, always in accordance with applicable law.

3. How we use your personal data

Your data may be processed for different purposes, depending on your relationship with Noon Seven.

Order processing and management

We use personal data to:

• process purchases;
• validate payments;
• prepare orders;
• arrange deliveries;
• manage returns and exchanges;
• send order-related information;
• provide customer support.

Personalisation and experience improvement

We may use information about your use of the store to improve our products, services, and shopping experience.

This may include remembering certain preferences, presenting products related to your interests, or improving website navigation.

Customer account management

Where applicable, we may use your data to create, maintain, protect, and administer your Noon Seven account.

Marketing and advertising

When permitted by applicable law or with your consent when necessary, we may use certain data to:

• send newsletters;
• communicate news;
• present launches and new products;
• disclose campaigns and promotions;
• present advertising related to your interests.

Depending on your privacy preferences and applicable law, information about your interactions with our store may also be used to make certain advertisements more relevant.

Security and fraud prevention

We may process personal data to:

• protect our store;
• verify transactions;
• identify suspicious behaviour;
• prevent fraud;
• investigate abusive or illegal uses;
• protect our customers, Noon Seven, and third parties.

If you have an account in our store, you are responsible for keeping your access credentials confidential.

Communication and customer support

We use your data to answer questions, solve problems, provide assistance, and maintain our business relationship with you.

Compliance with legal obligations

We may also process information when necessary to:

• comply with legal or regulatory obligations;
• respond to legitimate requests from authorities;
• comply with tax and accounting obligations;
• exercise or defend rights;
• investigate possible violations of our Terms, policies, or applicable law.

4. Legal bases for processing

Where applicable law requires a legal basis for the processing of personal data, we may base the processing, as appropriate, on the following situations:

Contract performance

When processing is necessary to complete a purchase or provide a service requested by you.

For example, we use the necessary data to receive payment, prepare the order, and deliver the purchased product.

Compliance with legal obligations

Certain data may be processed or retained to comply with tax, accounting, legal, or regulatory obligations.

Legitimate interest

In certain situations, we may process data when it is necessary for the legitimate interests of Noon Seven or third parties, provided that these interests do not override your fundamental rights and freedoms.

These interests may include:

• fraud prevention;
• protection of our store;
• security of operations;
• provision of support;
• improvement of our products and services;
• analysis of store performance.

Consent

Where required by law, we will request your consent before certain processing activities, namely for certain forms of marketing, personalised advertising, cookies, or non-essential technologies.

When processing depends on consent, you may withdraw it at any time.

The withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.

5. How we may share personal data

Noon Seven does not indiscriminately make your personal data available to third parties.

However, certain information may be shared when necessary for the operation of the store or to comply with legal obligations.

This may occur with:

Shopify

Our store uses Shopify to provide the e-commerce technology platform.

Service providers

We may share information with companies that help us operate the business, including providers responsible for:

• payment processing;
• hosting and technological infrastructure;
• data storage;
• performance analysis;
• customer support;
• logistics;
• transport;
• order preparation and delivery;
• fraud prevention.

Marketing and advertising partners

When permitted by law and your privacy preferences, certain data may be processed by technology and marketing partners for campaigns, performance analysis, or advertising.

These partners may also process your data according to their respective privacy policies.

Situations authorised by you

We may also share certain information when you explicitly request, authorise, or consent to such sharing.

This may happen, for example, when it is necessary to provide data to a carrier for your order to be delivered.

Legal obligations and rights protection

Data may also be disclosed when reasonably necessary to:

• comply with legislation;
• respond to a court order or valid request from an authority;
• protect Noon Seven's rights;
• prevent or investigate fraud;
• ensure the security of our store or our customers.

Sharing may also occur in relation to corporate reorganisations, mergers, acquisitions, asset sales, or other corporate processes, always in accordance with applicable law.

6. Our relationship with Shopify

Noon Seven's online store is hosted and provided through Shopify.

For this reason, Shopify may collect and process certain information related to the access and use of our store to provide, protect, and improve its services.

Information provided through our store may be transmitted to Shopify and providers involved in the provision of these services.

Some of these providers may be located in countries different from where you reside.

Depending on the Shopify functionalities used by Noon Seven, Shopify may also process certain information related to your interactions with our store, with Shopify itself, and, where applicable, with other merchants using the platform.

In certain circumstances, Shopify acts as an independent data controller for this data.

For more information about the processing carried out directly by Shopify, you can consult Shopify's Consumer Privacy Policy and Shopify's Privacy Portal.

7. Cookies and similar technologies

Our store may use cookies and similar technologies to ensure the website's functionality and improve the user experience.

Some cookies are essential for functionalities such as:

• shopping cart;
• checkout;
• authentication;
• security;
• session preferences.

Other cookies may be used, depending on your choices and applicable law, for:

• analytics;
• performance measurement;
• personalisation;
• marketing;
• advertising.

Where required by law, non-essential cookies will only be used with your consent.

You may change your choices through the privacy tools available in our store, where applicable.

8. Third-party websites and services

Our website may contain links to websites, applications, or platforms managed by third parties.

When leaving the Noon Seven website through these links, we recommend that you consult the privacy policies and terms of the respective service.

Noon Seven does not control the privacy practices, security, or content of independent third-party websites and, to the extent permitted by law, is not responsible for the practices of these services.

The existence of a link on our website does not necessarily mean that there is an association, endorsement, or partnership between Noon Seven and the external website owner.

9. Children's data

Our services are not specifically intended for minors, and we do not intentionally seek to collect personal data from children.

If you are a parent or legal guardian and believe that a minor has improperly provided us with personal data, please contact us so that we can review the request and, where applicable, delete the information.

10. Data security

We adopt reasonable measures to protect personal data against unauthorised access, loss, alteration, misuse, or disclosure.

However, no data transmission or storage system over the Internet can guarantee absolute security.

For this reason, we recommend that you do not send highly sensitive information through insecure communication channels.

11. Data retention

We retain personal data only for the period reasonably necessary for the purposes for which it was collected, unless the law requires a different period.

The retention period may depend, among other factors, on the need to:

• manage your account;
• process orders;
• maintain business records;
• comply with tax or legal obligations;
• resolve disputes;
• prevent fraud;
• exercise or defend rights.

When the data is no longer needed, it may be deleted or anonymized in accordance with our procedures and legal obligations.

12. Your Rights

Depending on your country of residence and applicable law, you may have certain rights regarding your personal data.

These rights may include:

Right of access

You may request information about the personal data we hold about you and, where applicable, obtain a copy.

Right to rectification

You may request the correction of inaccurate or incomplete personal data.

Right to erasure

In certain circumstances, you may request the deletion of your personal data.

Right to restriction of processing

You may request the restriction of the use of your data in certain situations provided for by law.

Right to object

You may object to certain processing carried out based on legitimate interests or for certain marketing purposes.

Right to data portability

Where applicable, you may request a copy of the personal data you have provided in a structured format suitable for transmission to another controller.

Right to withdraw consent

Where processing is based on your consent, you may withdraw it at any time.

Right to lodge a complaint

You may also lodge a complaint with the competent data protection authority in the country where you reside, work, or where you believe a possible violation of data protection rules has occurred.

The exercise of these rights is subject to the conditions and limitations provided for in applicable law.

We may request additional information to confirm your identity before completing a specific request.

We will not discriminate against or treat a customer unfavorably simply for exercising their privacy rights.

13. Communication Preferences

If you have authorized the sending of promotional communications by email, you may unsubscribe at any time through the unsubscribe option presented in the messages themselves.

Even after unsubscribing from marketing communications, we may still send non-promotional messages necessary to administer your account, process an order, or provide a requested service.

14. Personalized Advertising and Data Sharing

Depending on your region of residence and the features used by our store, you may have the right to limit or prevent certain uses of your data for targeted or personalized advertising.

Where applicable, you may exercise these choices through the privacy tools or the data management page available in our store.

Certain rights related to data processed directly by Shopify may also be exercised through the Shopify Privacy Portal.

15. International Data Transfers

Due to the international nature of the technological services used by Noon Seven, certain information may be stored or processed outside the country where you reside.

When personal data protected by the laws of the European Economic Area, the United Kingdom, or other jurisdictions with similar rules is transferred internationally, the protection mechanisms required by applicable law will be used.

These mechanisms may include adequacy decisions, standard contractual clauses approved by competent authorities, or other legally recognized mechanisms.

16. Complaints

If you have any questions or complaints regarding how your personal data is processed, we recommend that you initially contact us so that we can review the situation.

You can contact us via:

Email: info@noonseven.com

Depending on your country of residence, you may also have the right to lodge a complaint directly with the competent data protection authority.

17. Changes to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our services, business practices, technologies used, or legal and regulatory obligations.

When we make changes, we will publish the updated version on this page and modify the date indicated at the beginning of the Policy.

When required by law, we will also provide additional communication about relevant changes.

18. Contact

If you have questions about this Privacy Policy, about how we process your data, or if you wish to exercise any of your rights, please contact us via:

If a Data Protection Officer or legal representative has been appointed for data protection-related matters, their contact information may also be provided in this section.